About Us
Growing Together With Nature
We cultivate harmony between people, food, and the environment through natural farming.
Our Story
Presidential Journey
Abdelmajid Jourra is Moroccan from the Houara region. He obtained his degree in Economics and Management from the Faculty of Marrakech in 1995.
After working in many jobs, at the age of 26 Abdelmajid created his first company specializing in the export of fruits and vegetables in 1997. He rented his first packing station in the Biougra region.
To ensure the quality of his products, Abdelmajid collaborated with trusted producers and even rented their farms in order to trace and control quality throughout the entire process.
Throughout this period, Abdelmajid went through all the departments of the packing station. He personally handled export documents and quality control.
This experience made him a leader in his field. Leadership is not just a word, nor an easy position; it is above all a commitment, expertise, and a dream that drives growth.
Perseverance always pays off. In the end, he managed to build a base of trusted clients who became, above all, friends. Thanks to them, he succeeded, grew, and became the best exporter in the entire region.
All great achievements in this world are not the result of a single individual’s work. Abdelmajid built a team driven by the same passion and the same goal—an organization whose primary priority, in order to move forward, is to maintain team cohesion. Moving forward. Overcoming difficulties. Winning.
The success of any organization is the result of synergy and expertise from all stakeholders: a dedicated team, a structured network of producers and members, effective partners, and strong relationships that unite us with our network of producers and clients.
Enjoy discovering our website, and feel free to contact our team for more information.
Elite in our field
JOULOR FRUITS is a company specialized in the production and marketing of fruits and vegetables (pepper, tomato, green beans, zucchini, chili, cucumber, melon, watermelon…)
The fruits and vegetables of JOULOR FRUITS are exported to different markets (Spain, Portugal, France, Germany, Netherlands, England…)
The consistency of our production in both volume and quality allows us to meet our clients’ specifications.
The JOULOR FRUITS station is built on a 2-hectare plot. The station is equipped with the most advanced packaging machines and technologies available in Morocco.
Our production meets the strictest international standards. From production to delivery to the customer, including all packaging stages, a rigorous system of monitoring, traceability, and control ensures quality is maintained.
To ensure our quality system functions properly, our packaging and commercial activities are undergoing certifications (BRC, IFS, COC).
We have our own farms which are also certified (GlobalGAP and GRASP).
We remain at your disposal for any additional information.
Statistic
Sustainably Grown for You
JoulorFruits grows more than food, our numbers reflect healthier lives, empowered farmers, and a greener future.
Taste Nature’s Best
Upgrade your meals with farm fresh produce, bursting with natural flavor and nutrients, supporting both your wellbeing and a greener planet.